I'm a huge, huge fan of direct eye contact videos.

For years I wondered, "where are they looking?"


Centering them up in the frame opens up so much more visual real estate and creates instant engagement with the viewer.

For this video, All City Real Estate needed to tackle some issues head on. See, All City is a zero fee brokerage, which means it doesn't take any money from a Realtors commission check. Typical brokerages take anywhere from 10-30%. So, the challenge is: What's The Catch? This must be too good to be true....right??

Using solid storytelling structure and talking with current All City Realtors, we were able to dispel any doubts. All City is real. There is no catch.