top of page
  • Writer's pictureWoody Harrison

There's ALWAYS A Story to Tell

Girls youth volleyball isn't exactly a high action sport. There's no bump, set, spike! No back sets and no jump serves.

So, how in the world am I supposed to tell a story about Lake Travis Youth Association girls volleyball? A story that has heart. That is entertaining. That isn't boring!!

This is the exact challenge I took on when my friend Leif asked me to put together a video to thank the Lake Travis High School varsity volleyball players who volunteered as youth coaches this past season. He just wanted a simple video, but...

I always, always have to find a story. Always. So I started digging and I found something cool.

One team has three dads as the coaches.

So I got the names, numbers and emails of three dads who are the volunteer coaches.

Yup, three dads that all coach on the same girls youth volleyball team. Off to a pretty interesting start.

I started calling the dads. Asking questions. Finding out why they coach. What was important to them? What are their biggest challenges? How did the high school player/coaches help with those challenges?

What I found out was unexpected, but made for a great story. A story with characters that have a conflict and as resolution. And ultimately, something that was meaningful to them and conveyed an experience that many other parent/coaches can connect with.

So, no matter what your product or service remember: There's ALWAYS a story to tell. You just have to look deeper than the features and benefits. Look outside the world you're familiar with. Start asking why...a lot.

Enjoy the video.


bottom of page