• Woody Harrison

What "story" really means for business.


What is a story?

Simply stated:

A person with a problem goes on a journey to solve it.

From there, we can add all kinds of meaning, characters, plot points, etc.

For your business, this easily seen from the perspective of your customers.

A person (your customer or prospect)has a problem (that involves your product) they go on a journey to solve it (by buying your product, or using an inferior product which leads them to seek you out) and in the end, you help them solve it.


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