This day of filming could possibly be the most fun I've ever had behind a camera.
In 2017, I was marketing director of the Austin Ridge Riders, the nonprofit that advocates for mountain bikers and mountain bike trails here in Austin.
Every year, they have hold their Pace Bend Race (PBR...get it??) to raise money for the organization.
They collect money largely from entry fees.
So, in 2017, we set a big goal: break all previous attendance records!
How: promote the heck out of it using video. But not just any kind of generic video
A great story!
I'll let you watch the videos to find the story, but I'll cut to the end result:
Comments