It's marketing time at your businesses. Choices. Budgets. Deadlines. Plans.
Let's say, who knows, that telling a story of a happy customer is in your plans. You think getting a video of them would be a good idea. Maybe cuz the boss said so. Maybe cuz you saw a great customer story and you want one. Either way, there's a good reason this has been brought up as an important part of your marketing plan.
The reason is: these stories work.